CCID Launches Newly Redesigned Website Delivering Major UX, Content, and Performance Improvements

New site reflects comprehensive digital strategy and full rebuild led by international marketing and UX specialists Jackfruit Marketing

CCID is thrilled to announce the launch of its newly redesigned website, now live at https://www.ccidinc.org/. The new site represents a significant transformation in content quality, user experience, site structure, brand consistency, and search performance.

The redesign was led end‑to‑end by Jackfruit Marketing, with founder and managing director Jackie Kassteen serving as CCID’s marketing and digital strategy partner throughout the project. Their work included setting a clear digital strategy, reorganizing the site structure, content planning and development, an overhaul of the user experience (UX) and front‑end design, and full website build and implementation.

​The result is a modern, scalable digital platform designed to better serve CCID’s audiences while supporting long‑term growth, visibility, and engagement.

A Major Upgrade in Content, Experience, and Performance

The new CCID website delivers substantial improvements across every key dimension of digital performance, including:

• Significantly expanded and elevated content, providing clearer messaging, deeper insights, and better alignment with the multifaceted needs of CCID’s diverse audience.
• Improved UX with streamlined navigation and clearer pathways throughout the site.
• Rebuilt site structure and information architecture to create more intuitive links between the services CCID provides.
• Creation of a news hub for blog posts, industry news and key announcements. 
• Enhanced SEO and GEO optimization, ensuring stronger visibility in search engines and AI tools.
• A more consistent and cohesive brand presence across all pages.

​Every aspect of the site was revamped and redesigned to help users find information faster, understand CCID’s value more clearly, and engage more effectively with its programs and offerings.

Strategic Vision Meets End‑to‑End Execution

According to Jackie, this was about more than a visual refresh: “This was a pivotal project for CCID – not just a simple website redesign. We reviewed every aspect of how CCID presented itself digitally and took a ground‑up approach when re-envisioning the new site.”

She added: “From content to brand consistency and scalable structure, every decision was made with long‑term performance in mind. The result is a site that not only looks better, but delivers significantly more value for CCID.”

Content across the site was not only redesigned, but significantly expanded and refined, resulting in a deeper, clearer, and more comprehensive resource for CCID’s members and partners. Jackie explained, "This included moving away from the static PDFs commonly found in the old site and instead, making content an integral part of the site build, as well as introducing a new blog, which gives CCID a dedicated space to share updates on their programs and services and provides a clear track record of the impact of their work.”

CCID: A Website Platform That Fully Reflects the Organization

CCID shared that selecting Jackfruit Marketing as its partner was driven by a need for both strategic guidance and hands‑on execution.

“We needed a partner who could think strategically and deliver at a very high level,” said Karen McBride, executive director at CCID. “Thanks to their expertise and deep knowledge of the international education industry, Jackfruit Marketing understood our goals and our audience immediately.  Jackie guided us through every step, and her project management skills ensured nothing fell through the cracks.”

​She continued: “The new website is a dramatic improvement over our previous one. The content is stronger, navigation is clearer, and the experience truly reflects who CCID is today. We’re extremely happy with the outcome and excited to have a digital platform that finally supports our mission and growth. We’re also especially proud to release the new site in 2026, as CCID celebrates its 50-year anniversary and embarks on the next stage of its vision.”

About CCID

CCID is a membership-based 501(c)3 non-profit organization dedicated to advancing global education and internationalization at community, technical and vocational colleges.

CCID supports its members in a variety of ways including webinars, professional development programs, grant and scholarship funding, partnership development, advocacy, specialized training, year-round online networking and an annual conference.

About Jackfruit Marketing

As a boutique consultancy founded in 2016, Jackfruit Marketing empowers and strengthens institutions and organizations from within, providing an unbiased, dedicated resource to support international marketing, communications, recruitment and growth. 

They’ll help you move beyond maintaining your market position to gaining a competitive advantage by differentiating your brand, marketing techniques, messaging, the student experience, and global alumni engagement.

From top-line strategy to execution and training, they work with clients around the world and across each level of international education, from K-12 up to postgraduate, language schools, associations, and service providers (e.g., accommodation, insurance, tech companies). 

Jackfruit Marketing also provides training for individuals and teams, such as their one-of-a-kind Storytelling in International Education masterclass.